• The première has been attended by Bigas Luna acompained by the starring actress Elsa Pataky, and other actors of the cast of the film.
• The film has made a direct investment in the Region of 4.5 million euros and has generated contracts with 20 companies from Valencia.
The General Manager of Ciudad de la Luz, Elsa Martinez, accompanied by the General Manager of Project Coordination of the Department of Economics, Cristina Morato, the moviemaker Bigas Luna, the actress Elsa Pataky, the producer form Malvarrosa Media Pedro Pastor, and actors Paul Sculfor and Giovanna Zacarias, presented the film "Di Di Hollywood'just before the première in Alicante.
During the presentation, the General Manager of Ciudad de la Luz, Elsa Martínez, said that "this film represents the commitment of Ciudad the la Luz with a Spanish cinema with international projection", and she also said that" theproject of Ciudad de la Luz is the result of the commitment of the Consell to support the Valencian and spanish audiovisual sector." Moreover, Elsa Martinez stressed that this is a bet that has already begun to generate significant benefits.

According to the General Manager, the weeks of filming of 'Di Di Hollywood' in Ciudad de la Luz and in other locations of Alicante "have made a direct investment in the Region of 4.5 million euros and generated 2,674 overnight stays, 20 contracts with Valencian companies and there have been 1,355 sessions of extras".
Martinez has emphasized the economic benefits that Ciudad de la Luz renders to the Region "because it is important that citizens make sure that all this has a meaning". With the provided data, she stated that during 2010 there has been a total invest of 33.84 million euros in films in the Comunitat Valenciana, and from that amount 22.31 million euros have been spent directly in Alicante and in the Valencian Community. Generating a total of 197 contracts with Valencian companies and thes hiring of about six hundred people. The number of overnight stays during these months has arrived to 7,937 and a total of 4,382 sessions of extras have been hired. These, she stressed, "are the data that show conclusively the return of the investment thesociety receives in Alicante".

‘D.D. Hollywood’, coproduced by Malvarrosa Media, El Virgili and la Canica Films, is the second part of a trilogy that Bigas Luna started with ‘Yo soy la Juani’. The new film of the catalan filmaker tells the story of a young girl who wants to to jump into the Mecca of film and fate will take from the kitchen of a food store to the glamorous world of movie stars.
The movie is satrred by a great cast of spanishl and international actors such as Elsa Pataky, Peter Coyote, Flora Martínez, Paul Sculfor, Giovanna Zacarías and the mexican actress Ana de Reguera, among others.